Sponsor auction · ChatGPT ads
Be the ChatGPT ads agency The Keyword recommends.
For 90 days (three months), one agency holds every sponsor space on our ChatGPT ads coverage: the ChatGPT Ads hub, the homepage, our articles and the weekly newsletter. Nobody else is recommended.
The price is set by a public auction that starts at $1 a month.
Who reads The Keyword
Senior marketing leaders who buy paid media.
The Keyword is a news publication for senior marketing leaders, covering paid search and paid social. We write about the big shifts, like ChatGPT starting to sell ads, for people who don't have time to follow every platform announcement. For an agency that sells ChatGPT ads, it is the room to be recommended in.
subscribers to the weekly email newsletter
Live count from Beehiiv
200,000+ subscribers to The Keyword's LinkedIn newsletter
A separate channel, and not part of this package.
What the winner gets
Seven spaces, one agency, 90 days (three months).
Each picture below is a preview made from the live page, with a sample agency in the space. The winner's name, logo and link go where it says "Your agency".
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Top of the ChatGPT Ads hub
The sponsor position on thekeyword.co/platform/openai, our page for everything about ChatGPT ads. You are named as the recommended ChatGPT ads agency, with your logo, a line about you and a link.
Guaranteed for the whole term.
Preview: the sponsor position on the ChatGPT Ads hub. -
Enquiries from the hub, sent to you
A "Talk to a ChatGPT ads agency" form on the hub. Every advertiser who fills it in during the term is emailed straight to you.
Guaranteed for the whole term.
Preview: the enquiry form on the ChatGPT Ads hub. -
The ChatGPT slot on our homepage
A new "Recommended agencies" section on thekeyword.co, with one slot each for ChatGPT, Google Ads, Meta and TikTok. You hold the ChatGPT slot.
Guaranteed for the whole term.
Preview: the ChatGPT slot in Recommended agencies on the homepage. -
A card inside our articles
A card in the body of the article that names you as the recommended ChatGPT ads agency, with a link.
Guaranteed on our ChatGPT and OpenAI articles.
Launch bonus: it also runs on every other article until the Google Ads, Meta and TikTok spaces sell.
Preview: the agency card inside an article. -
"Sponsored by" on the article image
Your name on the main image at the top of the article, the first thing a reader sees.
Guaranteed on our ChatGPT and OpenAI articles.
Launch bonus: it also runs on every other article until the Google Ads, Meta and TikTok spaces sell.
Preview: "Sponsored by" on the article image. -
Mentions in our ChatGPT articles
Every ChatGPT ads article we publish during the term names you and links to you, inside the article text.
Guaranteed in every ChatGPT article published during the term.
Preview: a mention and link inside article text. -
A line in every newsletter
Your agency in the sponsored-links section of every weekly email issue during the term, about 13 issues.
Guaranteed in every issue during the term.
Preview: the sponsored links in the weekly newsletter.
Not included: The Keyword's LinkedIn newsletter.
How the auction works
Seven days, a public board, and nothing to pay unless you win.
- Dates
- Bidding opens Monday 5 October and runs 7 days, closing Monday 12 October. If a bid lands in the last 10 minutes, the close is extended by 10 minutes, so nobody wins by sniping.
- Opening price
- Bidding starts at $1 a month, $3 for the whole term. You bid a monthly price, and the term is 90 days (three months), so the total is three times your bid.
- Bid steps
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When the top bid a month is Each new bid goes up by under $50 $1 under $250 $5 under $1,000 $10 $1,000 and up $25 - Buy it now
- Skip the auction: $3,000 for the whole term ends the auction at once, paid by card at checkout. It's there from the open until the top bid reaches $1,000 a month.
- To bid
- Confirm your work email (personal addresses such as Gmail can't bid) and save a card. Next to the card is a tick box: "If I win, charge my card the amount I bid." Nothing is charged when you save it. You can do both before bidding opens.
- While it runs
- Every bid is confirmed by email. We email you if you're outbid, and again 24 hours and 1 hour before the close. The bid board is public; you can hide your name and show as "Anonymous agency".
- If you win
- Your saved card is charged the winning total automatically at the close, and a receipt is emailed. Nobody else is charged. Your term starts within 3 business days of payment.
- If a payment fails
- If the winner's charge fails and isn't fixed within 48 hours, the runner-up is offered the spaces at their own top bid.
- After this one
- Bidders who don't win get first refusal on the Google Ads, Meta and TikTok auctions that follow.
- Fit
- The Keyword can refuse a bidder whose business doesn't fit, before or after bidding: we only recommend ChatGPT and AI ads providers we'd recommend to our readers.
Prices are in US dollars. Visitors in the UK see pounds.
Bid board
Every bid, in public.
The board updates as bids come in. Bidders who hide their name show as "Anonymous agency".
- Up for auction, bid from $1